LIEBLINGSSTÜCK - we follow you into the sun...
How to make an emotional FASHION SHOOTING with two girls on Ibiza? beech made a one week trip to Ibiza to realize the campaign of Lieblingsstück "into the sun".
For us it was important to bring the Ibiza-Lifestyle into campaign. The sun was the elementary item during the whole shooting and we tried to place it in a lot of pictures.
Ibiza is such a powerful place. It was our target to catch this energy in all our photos and in our film. The special challenge was to produce a photo- and film shooting at the same time. We had a lot of outfits and only two full days of shooting. The look from the pictures must be similar like the look of the movie. We need the same spirit for the whole campaign.
Lieblingsstück is such an emotional partner. Emotions from our models must be true. Otherwise this campaign will not be authentic. Leyla and Jil made a wonderful job. we love them both!
The laugh must be real - and it was! The joy must be real - and it was!
Finally we are totally happy with the result of hundreds of pictures and some wonderful movies.
LIEBLINGSSTÜCK - YES, WE FOLLOW YOU INTO THE SUN
TWO FACES same message. enjoy life! have fun!